Joel Leyden: Leyden Digital PR, Reputation Management, Social Media Group Expands

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New York, NY -- (SBWIRE) -- 07/30/2013 -- Joel Leyden, President of the Leyden Digital PR, Reputation Management and Social Media Group announced today the expansion of their professional digital services.

"We were among the first to provide on-line digital PR, crisis communications, SEO and branding solutions since 1994," said Joel Leyden. "Leyden Communications was born on Madison Ave and evolved into a full service digital PR and social media group after we were approached to create the first commercial Website in Israel in 1994. Leyden Digital PR provides professional, global consultancy services to governments, commercial and non-profit organizations."

Joel Leyden adds: "Our digital PR, integrated marketing and branding services have expanded to include every facet of public relations and public affairs on the Internet. In New York our NewYorkDigitalPr.comaddresses the Greater New York region with our extensive knowledge of both the demographics and industries. In Tel Aviv and Jerusalem, Israel our IsraelPr.com group has been operating for over 25 years helping the government to reach media markets and political leaders on every continent. IsraelPr.com has been extremely successful in creating both media and cross-cultural bridges for commercial and non-profit organizations in Tel Aviv, Jerusalem and Haifa. These industries include hi-tech,  healthcare, tech, financial PR, food and beverage, tourism, fashion, defense and security."

Joel Leyden continues: "Today we are transcending the New York and Israel markets as we are presently negotiating with PR and advertising agencies in Europe, Africa, the Caribbean and Asia.  It's critically important to have partners in these regions who speak and understand the native culture. Our online reputation management services provide immediate online reputation management and crisis communications solutions which include controlling one's personal and commercial image on a variety of search engines including Google, BING and AOL."

"Leyden Digital spends an equal amount of time working on Facebook, Twitter and Youtube to provide positive visibility for our clients," says Joel Leyden. "And we will go well beyond monitoring a company's name on Google, Facebook or Twitter if our clients are being slandered and or libeled."

Joel Leyden states that his digital PR company recently contacted the FBI regarding an individual who was criminally harassing and actually hacking two of his international clients.

"There are times when creating new Websites, news stories and blogs are not sufficient in addressing illegal activities on the Internet. I have also recently come under illegal on-line harassment. The FBI and INTERPOL are more than well equipped to address criminal activity on the Internet. They successfully defend nations from cyber warfare and individuals from being threatened and harassed," says Joel Leyden.

Joel Leyden says that Leyden Digital PR has partnerships with attorneys in the US, Europe and Israel who specialize in cyber law and they are prepared to tackle any personal attack that may arise.

"The demand for professional, online digital PR and reputation management solutions have come to the forefront in the wired world," says Joel Leyden. "Anyone can say anything about anybody in today's Google, Facebook and Twitter world. As such Leyden Digital PR is now investing private capital and seeking partnerships with other digital PR firms worldwide."

Joel Leyden, who co-created the Israel Defense Forces cyber unit and consults both Israeli and US governmental organizations on messaging and branding online, is creating professional, private cyber PR task force units to address threats to governments, commercial, non-profit organizations and individuals.

Joel Leyden's professional digital PR work has been featured in The New York Times, CNN, FOX News, The Washington Post, AP, Reuters, The Jerusalem Post, USA Today and TIME magazine.

Joel Leyden is reaching out to several digital PR firms in New York, Chicago, Los Angeles, London, Paris, Greece,

"It's a whole new world out there," says Joel Leyden. "Our weapons in protecting our clients used to be a press release and a fax machine. Today, we use professional branding and copywriting professionals who live and breath Facebook and Twitter. And if need be - a call to local law enforcement."

Joel Leyden concludes: "When you integrate extensive, professional knowledge of the Web, of how Google and social media work along with the telephone numbers of your local police and FBI, you create a potent team which protects against harassment, cyber stalking, spam, scams, abusive threats and commercial, physical and emotional injury."

From Joel Leyden: BREAKING: Netanyahu Comments on Intention to Add Conditions between EU and Israel

BREAKING: SPECIAL TO THE INA: PM Netanyahu Comments on Intention to Add Conditions on Contacts between the EU and Israel 

Jerusalem --- Prime Minister Benjamin Netanyahu, this afternoon (Tuesday, 16 July 2013), in his Jerusalem office, held consultations with Justice Minister Tzipi Livni, Economy Minister Naftali Bennett and Deputy Foreign Minister Ze

ev Elkin in wake of the intention to add conditions to contacts between the EU and the State of Israel in the future.

Prime Minister Netanyahu said: "I would expect those who truly want peace and stability in the region would discuss this issue after solving more urgent regional problems such as the civil war in Syria or Iran's race to achieve nuclear weapons."

 

As the Prime Minister of Israel, I will not allow the hundreds of thousands of Israelis who live in Judea and Samaria, on the Golan Heights and in Jerusalem, our united capital, to be harmed. We will not accept any outside dictate about our borders. This issue will be decided only in direct negotiations between the sides."

How to Find an Honest, Digital PR / SEO Company

By Joel Leyden

One of the greatest challenges facing any international business today is being found on the Internet.

The Internet has changed the fundamental means for how we conduct international business. It provides instant, real time answers to many of our daily commercial and personal questions. But now that you have a Website, can your site be found when one performs a search on Google, Yahoo, Bing, Live.com or AOL for your company's product or service?
Chances are that when another domestic or international business seeks to find your products or services, they will not find you. Most Webmasters deal only with design and layout. They are graphic artists who have learned a little bit of HTML. They copy and paste written copy into a table and upload. They are not expected to be professionals in the art of international Internet marketing nor should they be.

The Internet is a big place. An expanding and creative digital universe which demands a variety of professionals in hardware, software, graphics, copy writing, international marketing, domain retailers, operations, finance, journalism, advertising and public relations. But where can we find that magician called an SEO or search engine optimization international marketing professional?

We find an avalanche of companies advertising themselves using Google AdWords as SEO international Internet marketing and Web promotion professionals. But sad to say, over 80 percent of these companies know very little about SEO Internet marketing and much about how to take your hard earned money.
In May of 2006 the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) announced that Internet advertising revenues reached a new record of $3.9 billion for the first quarter of 2006. The 2006 first quarter revenues represent a 38 percent increase over Q1 2005 at $2.8 billion and a 6 percent increase over Q4 2005 total at $3.6 billion.
Last year, AdWords alone generated $3.4 billion for Google.
With the Internet being the place to secure market share, many charlatans and wannabe international Internet marketing professionals are surfacing - thieves who know little more than how to cash your check and disappear quickly.

So how does one go about shopping for an honest and successful company which specializes in international marketing and public relations on the Internet?

You must ask several questions. Problem is, most companies seeking international SEO Internet marketing support do not know the questions to ask. Leyden Communications (Israel) provides below a list of questions for every company from Tel Aviv, London, Washington and New York, to Paris, Japan, India and China to ask the SEO or international Internet marketing company before they sign a contract.

First, if your target audience is New York, London, Manchester or Los Angeles, or any native English speaking market, be certain to hire a native from that country. One whose English is at mother tongue level and understands the marketing culture of your target market. If you do hire an Israeli, make certain that they have lived and worked in your target market locale for at least ten years.

Second, you want to know what experience and for how many years they have worked with international marketing, conventional distribution channels, sales, marcom, viral marketing, production of brochures, advertising and public relations?

Third, what professional experience do they have in copy writing, journalism and research?

Fourth, what practical experience do they have in programming?

And last but not least, how long have they been working on the Internet?

An international Internet marketing professional must wear many hats to succeed. The Internet SEO must be an experienced international marketing or PR person - one who understands how to penetrate and motivate a market outside of Israel without the Internet. They need to understand the basics of international marketing, branding, distribution and sales channels in order for them to integrate the digital world with the classic print, broadcast media and sales markets. The SEO must be an accomplished, creative and professional writer who can write for both the reader and the search engine.

This article is an example of how one writes for both the reader and the Google and Yahoo search engines. The English suffers a bit as the writer finds a fine balance between getting your attention and the eyes of the search engines. But what is more important? The search engine!
For if your customers in the UK, France, Germany, Brazil, Japan and South Korea do not find your Website, then having a Website with the best of conventional copy writing will find itself lost in cyberspace.

Can you find a Webmaster, Internet graphic design, Internet programmer, professional Internet marketing, international marketing guru and professional journalist and or copywriter all in one person?

Many in Israel will tell you yes. I say, you will be lucky to find a team with each one of these professionals in no more than perhaps three international Internet SEO marketing companies in Israel.

What then would be the real acid test for securing a professional SEO - search engine optimization Web promotion marketing company in Israel, New York, London, Paris or Beijing?
Simply perform a search on Google for "Israel Internet Marketing" or "Israel International Marketing."

If the Digital PR / SEO company you are talking to in Israel is not listed in the top ten, you must ask yourself one question: "How can they rank you, without the continued use of an expensive Google AdWords campaign, in a top ten position?"

Google AdWords are a very powerful advertising tool used by SEO international Internet marketing companies in Israel, but they are not a substitute for having your commercial Website stand on its own digital legs. AdWords are not a substitute for getting out optimized news stories on Google News and PR news releases in to the many corners of the Net. AdWords do not substitute for creating blogs, professional rooms and forums in Google and Yahoo and the creation of videos for YouTube.

Can a native born SEO in Israel find, let alone professionally write the English, French, Spanish or China copy and news you need for your Website and for international blogs and news releases?
Are they fluent in a variety of Israel export and import markets relating to hi tech, food, defense technology, agriculture, biotech, security, real estate, chemicals, metals, gaming, politics, crisis communications, education, plastics, music, shopping, telecommunications, sales, stocks, manpower, diamonds, Judaica, office products, food, beverages, tourism, games, textiles, dating, health, sports, news, videos, clothes, hotels, airlines and rental cars?

Allow the native Israel SEO to market your products and services to domestic markets and sales cultures that they know best - Tel Aviv, Ra'anana, Ashdod, Herzlia, Afula, Haifa, Jerusalem, Kiryat Shomona and Eilat.

Never look at office size as a measure of success. What you are paying for is knowledge and talent. Many SEO professionals and their complimentary staff of copy writers and programmers may work from a home office in Israel. Again, judge their international Internet marketing success by the ranking of their clients and their own personal search engine optimization ranking on Google and Yahoo.

Never pay a maintenance fee. International Internet marketing SEO professionals are not servicing a car or cleaning a house. What you do want to invest in is more Web pages created by their Webmaster and more news stories and or news releases created by their PR firm to be placed on Google News.

Never pay all that they ask for up front. Unless you know the company a good policy is paying half before the work begins and the balance once the work is completed. It takes about three weeks to begin seeing the results of SEO or search engine optimization. Although with some Israel SEO, you can see rankings improve within a matter of days by using Alexa.com. In using Alexa.com, it is a tool that you can use, one that cannot be played with by the SEO or SEM company.
Lastly, if the SEO international Internet marketing company promises you a first place ranking, you will then know that they are bogus. No SEO or SEM can promise you something for which only Google, Yahoo, Bing, MSN and AOL control. They can promise you a higher ranking and depending on the link density of your industry maybe even a top ten position.
Remember that the top ten search engine position that we are talking about would not be a paid Google AdWords sponsored link. It is your Web site, your Web pages standing on their own two feet that counts. Also having an optimized news story about your company's products and services in a top ten position would equal your Website being in a high SEO ranking. In fact, as long as the SEO news / public relations story is in a high position, it reinforces your credibility as it serves as third party endorsement. It is far more potent than your Website ranking, as long as the story has a link to your Website.
Your first stop in hiring an international Internet marketing company in Israel is a Google search.
Your second stop is to meet the SEO and SEM - search engine marketing team. If you don't see a native English speaking, experienced international marketing professional who understands terminology such as POP, embassy commercial attache department, Israel Export Institute, packaging, four color bleed and what an optimized SEO news headline on the Internet looks like - keep walking.

Joel Leyden was one of Israel's first Internet pioneers, having co-created Israel's first commercial Website - NetKing - in 1995, the first Internet based news organization in Israel - Israel News Agency, the first Website for an Israel Prime Minister, first site for the Israel Defense Forces and hundreds of commercial, non-profit and governmental organizations. Leyden has worked for over 25 years in journalism, international marketing, public relations and advertising from New York and Israel. Leyden was Israel's first SEO and today provides lectures on international Internet marketing.

Written in 2008, updated By Joel Leyden in 2013
Israel News Agency

Article Source: http://EzineArticles.com/?expert=Joel_Leyden

Blizzard, Red Bull, Valentines Day Draws Thousands To Mount Snow

Blizzard, Red Bull, Valentines Day Draws Thousands To Mount Snow

By Joel Leyden
Israel News Agency

New York City --- February 10, 2013 …Mount Snow, in West Dover, Vermont will be attracting thousands of skiers in the coming days.

After Blizzard Nemo blanketed the mountain with over a foot of fresh snow, all trails are expected to be open on a sunny Sunday.

Ski towns in Vermont were hit with wind gusts of up to 45 mph on Saturday, which forced Mount Snow to close certain lifts until the winds died down. Mount Snow, for example, was only about half open, though the new blizzard snowfall has now opened up 100 percent of its slopes for Sunday. Mount Snow's lifts are designed to handle high winds, says spokesman Dave Meeker. 

The new “bubble” lift, for one, weighs a heavy 1,300 pounds before skiers climb aboard, and was designed aerodynamically to withstand strong winds; a shield completely encases riders so they stay comfortable on the way up.

If skiers and boarders decide they can’t handle it, resorts including Mount Snow, Hunter, Ski Sundown and Smuggler's Notch have snow guarantee policies that allow people to return their lift tickets within an hour in exchange for a voucher to return later.

But for those heading to Mount Snow on Sunday and the week ahead, can expect perfect ski conditions, sun, little wind and temperatures in the high 20's.

Mount Snow, with its 80 trails and 20 lifts, is hosting special Cloud Nine Nuptials on Valentines Day, February 14th. The southern Vermont ski and golf resort is also offering a deal for Valentine’s Day consisting of two lift tickets for $49 when purchased in advance online. Your wedding procession will be hosted by Mount Snow with a ride up a chairlift, the altar is a podium positioned at the pinnacle of a heart painted on the snow, and formal footwear is replaced with ski or snowboard boots. That will be the scene for "ski couples" wanting to renew their vows or tie the knot for the first time at a very romantic summit.

The fun continues the next day with the Red Bull Frozen Rush. For the first time ever, a short course off-road Pro4 racing truck will take to the snow in Vermont’s Green Mountains to battle gravity and the elements. The four-wheel drive vehicle, designed to handle just about anything a summertime off-road speedway can throw at it, will face an onslaught of new challenges when it enters Mount Snow's winter’s frozen playground. Soft snow, steep terrain, ice and freezing temperatures is a recipe for disaster in any vehicle, but that won’t slow down champion off-road racer, Ricky Johnson. Armed with a set of custom spiked and specially designed tires from BFGoodrich’s Research and Development team, Ricky will wager his skills, experience, and even his truck’s capabilities as he attempts to conquer the slopes.

Mount Snow, the largest and closet ski mountain to both Boston and New York, has been well known since 1954 for its warm environment and emphasis of placing safety first on the mountain. Recently, Mount Snow spent over $8.5 million on new ski lifts. The Bluebird Express just went into operation as a technologically advanced chairlift and it is nothing short of incredible. The bubbles on each chair can be lowered by the passengers to provide similar protection as a gondola cabin, but with the convenience of keeping skis and boards on their feet. The seven minute ride from base to summit is so smooth the only reason you would want it to end is so you can enjoy another amazing run down one of Mount Snow’s 80 trails.

Mount Snow has earned several awards for customer service. When Mother Nature is not making snow, Mount Snow is. Before the recent blizzard, Mount Snow was functioning beautifully with over 50 trails on a combination of natural and man made white gold. And during these difficult times, the skiing was excellent. One can only imagine what kind of winter paradise awaits both new and expert skiers with a fresh, natural coating of over 15 inches from the sky.

Hey, we forgot something. In addition to the new powder at Mount Snow the Bud Light Mardi Gras awaits you after finishing a long, challenging run tomorrow. Is it Mount Snow or Mount Fun?

Drive safe, ski safe and don't forget to take the sunglasses!

Syria Takes WMD Out of Storage

Syria takes WMD out of storage: US: Situation incredibly dangerous

DEBKAfile Special Report July 13, 2012, 10:36 AM (GMT+02:00)

Tags:  Syrian missiles   chemical weapons   Bashar Assad   US-Syria   Israel 

Syrian missile drill

As part of its ongoing war maneuver, Syria Thursday, July 12, this week drilled the firing of advanced Scud D ballistic missiles capable of carrying chemical weapons and nerve gas – a clear message from Bashar Assad that weapons of mass destruction are now in play to save his regime.

American officials, alarmed by the movement out of storage of parts of his vast arsenal of sarin nerve agent, mustard gas and cyanide, warned it could escalate the Syrian conflict and expand it to other parts of the region.  "This could set the precedent of WMD [weapons of mass destruction] being used under our watch," one U.S. official said. "This is incredibly dangerous to our national security." The Obama administration has begun to hold classified briefings about the new intelligence.

DEBKAfile’s military sources say that two developments drove the Syrian president Bashar Assad to this extreme threat:

1. The rebels were discovered to have procured roadside bombs capable of crippling the T-72 tank units he has just tried injecting into the battle for the first time this week. Tanks sent in long convoys into Aleppo and the suburbs of Damascus were blown up.

2.  The balance of war has reached the point that the government controls only those parts of the country where heavy military or security forces contingents with massive fire power are deployed; elsewhere, the rebels have the upper hand.
In the course of its war exercise, the Syrians fired a selection of ground-to-ground missiles which they described as capable of “hitting targets deep within enemy territory.” Our military sources say all the Scuds, the M-600, Fateh-110 and Zelzal can reach any point in Israel. They also tested upgraded C-802 shore-to-ship rockets.
American officials revealed Thursday in Washington that “Syria has begun moving parts of its vast arsenal of chemical weapons out of storage facilities.” They didn’t say to where they were moved.

DEBKAfile’s military sources report that the missile warheads and shells containing poisonous weapons such as sarin, mustard gas and cyanide are being moved to specific Syrian units ahead of field operations.

Some US officials are quoted by The Wall Street Journal as fearing “Damascus intends to use the weapons against the rebels or civilians, potentially as part of a targeted ethnic cleansing campaign.” 

Others hope it is a feint to inspire fear. Whatever the case, the alarmed US official said in Washington: This could set the precedent of WMD [weapons of mass destruction] being used under our watch" and is "incredibly dangerous to our national security."

Michael Martinez SEO

Michael Martinez SEO 

Israel Receives 4th Dolphin Submarine, Iran On Radar

Israel Receives 4th Dolphin Submarine, Iran On Radar

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By Joel Leyden
Israel News Agency

Jerusalem, Israel --- May 3, 2012 .... Part of the following was communicated by the Israel Government Press Office to the Israel News Agency.

At an official state ceremony held today Thursday, May 3, 2012 at the Kiel shipyard in Hamburg, Germany, the Israel Defense Ministry received a fourth Dolphin class submarine – "INS Tanin". It was officially transferred to the Israel Defense Ministry and the Israel Navy and is due to arrive in Israel in 2013.

Israel Defense Ministry Director-General Udi Shani, GOC Navy Maj.-Gen. Ram Rothberg, the head of the Ministry's Procurement Administration, Brig.-Gen. Shmuel Tzucker, along with other senior Israeli officials and their German counterparts launched the fourth Dolphin Class submarine, marking its transfer to the Defense Ministry and the Israel Navy. 

This ceremony signaled the end of a lengthy process led by the Procurement Administration.

The high point of the event in the Kiel shipyard in Hamburg was the ceremonial breaking of the champagne bottle against the submarine by both Israel and German officials.

"INS Tanin" will arrive in Israel during the course of 2013, once all the relevant checks are complete. It is considered to be among the most advanced and sophisticated submarines in the world, and will be Israel's and the IDF's most expensive piece of military equipment. The Dolphin submarine is extremely versatile with a range of capabilities enabling it to adapt to a multitude of missions.

Israel Defense Minister Ehud Barak congratulated the Israeli Navy and the IDF on the occasion of the submarine's launching and noted: "The submarine will be another force multiplier in terms of the capabilities and strength of the IDF and the State of Israel in the face of the growing regional challenges. The Navy has been undergoing a number of strategic changes in recent years; changes that place it as the long arm of the IDF, at the very forefront of the campaign to secure the State of Israel. This deal is an expression of the depth of the relationship with Germany, reflecting the ongoing commitment of the Government of Germany to Israel's security."

Barak is very much focused on Iran's nuclear program, saying Israel will not be duped by negotiations, and warning that an attack is not out of the question.

"Today sanctions are stronger than ever," said Barak. "They forced the Iranians to take note, to sit down and to talk. The P-5+1 engagement of Iran, however, does not fill me with confidence. I may sound pessimistic, but the State of Israel cannot afford to be duped."

Barak also accused the Iranian government of seeking to buy time to make its alleged nuclear weapons program immune from military attacks. Barak has been one of the strongest supporters of Israel Prime Minister Benjamin Netanyahu's hardline position against Iran's nuclear weapon activities.

Israel Defense Ministry Director-General Shani noted at the event: "My greatest appreciation and thanks go to the officials at the Israel Ministry of Defense and the Defense Establishment for the negotiation process, development, construction and integration of the Dolphin class submarine and the advanced combat systems with which the submarine is equipped. The ceremony, more than anything, symbolizes the strong and unique bond between Germany and Israel. With the current developments and growing regional challenges, the cooperation between Germany and Israel has grown even stronger."

Director-General Shani thanked his German counterpart and noted: "On behalf of the State of Israel and the Defense Establishment, I thank you for taking up this unique project. Without your dedication and professionalism, this mission would never have been completed."

IDF Chief of Staff Lt.-Gen. Benny Gantz, also highlighted the importance of this acquisition and the strategic importance of Israel's growing submarine fleet: "The Navy and its fleet of submarines, along with other arms of the IDF, make up an arm of deterrence – a defensive and 'fighting' arm – on a strategic level both for the IDF and the State of Israel."

GOC Navy Maj. Gen. Ram Rothberg added: "At a time when threats are becoming global in their nature, the relationship between Israel and Germany is more crucial than ever."

Last month, Israel Defense Minister Barak was in Germany to sign an additional agreement for the construction and delivery of a new and improved submarine. This will be Israel's sixth submarine and it is expected to arrive in 2017, joining the fourth and fifth submarines (which will arrive in Israel in 2013 and 2014 respectively).

The cost of each submarine is approximately $0.5 billion. One-third of this sum is funded by the Government of Germany.

Addressing present international efforts to halt Iran's nuclear program and if these efforts should fail, any military action against Tehran should be led not by Israel, but by the United States, said former Israel Prime Minister Ehud Olmert.

"The last resort is a military action," Olmert told CNN in a recent interview. "And I prefer that it would be an American action - supported by the international community - if all the other efforts would fail."

Often described as Israel's second-strike doomsday weapon - according to foreign reports - able to launch cruise missiles tipped with nuclear warheads, Israel's ten submarines can dive deep, stay under longer and maintain democracy in the Middle East. The Dolphin's two periscopes - integrated with night-vision and thermal imaging - were specially designed for the navy and allow anything the captain sees to be relayed to a screen in the CIC. This includes any Iranian activity in the Red Sea and beyond.

In the event of a war with Iran, Israel could use the submarines 4,500 nautical mile range to listen and take required, accurate action.

"The Red Sea is an area that has significance for us and could turn into an important front for Israel," a senior IDF naval officer recently said.