Tuesday, July 30, 2013

Joel Leyden: Leyden Digital PR, Reputation Management, Social Media Group Expands

Joel Leyden: Leyden Digital PR, Reputation Management, Social Media Group Expands

New York, NY -- (SBWIRE) -- 07/30/2013 -- Joel Leyden, President of the Leyden Digital PR, Reputation Management and Social Media Group announced today the expansion of their professional digital services.

"We were among the first to provide on-line digital PR, crisis communications, SEO and branding solutions since 1994," said Joel Leyden. "Leyden Communications was born on Madison Ave and evolved into a full service digital PR and social media group after we were approached to create the first commercial Website in Israel in 1994. Leyden Digital PR provides professional, global consultancy services to governments, commercial and non-profit organizations."

Joel Leyden adds: "Our digital PR, integrated marketing and branding services have expanded to include every facet of public relations and public affairs on the Internet. In New York our NewYorkDigitalPr.comaddresses the Greater New York region with our extensive knowledge of both the demographics and industries. In Tel Aviv and Jerusalem, Israel our IsraelPr.com group has been operating for over 25 years helping the government to reach media markets and political leaders on every continent. IsraelPr.com has been extremely successful in creating both media and cross-cultural bridges for commercial and non-profit organizations in Tel Aviv, Jerusalem and Haifa. These industries include hi-tech,  healthcare, tech, financial PR, food and beverage, tourism, fashion, defense and security."

Joel Leyden continues: "Today we are transcending the New York and Israel markets as we are presently negotiating with PR and advertising agencies in Europe, Africa, the Caribbean and Asia.  It's critically important to have partners in these regions who speak and understand the native culture. Our online reputation management services provide immediate online reputation management and crisis communications solutions which include controlling one's personal and commercial image on a variety of search engines including Google, BING and AOL."

"Leyden Digital spends an equal amount of time working on Facebook, Twitter and Youtube to provide positive visibility for our clients," says Joel Leyden. "And we will go well beyond monitoring a company's name on Google, Facebook or Twitter if our clients are being slandered and or libeled."

Joel Leyden states that his digital PR company recently contacted the FBI regarding an individual who was criminally harassing and actually hacking two of his international clients.

"There are times when creating new Websites, news stories and blogs are not sufficient in addressing illegal activities on the Internet. I have also recently come under illegal on-line harassment. The FBI and INTERPOL are more than well equipped to address criminal activity on the Internet. They successfully defend nations from cyber warfare and individuals from being threatened and harassed," says Joel Leyden.

Joel Leyden says that Leyden Digital PR has partnerships with attorneys in the US, Europe and Israel who specialize in cyber law and they are prepared to tackle any personal attack that may arise.

"The demand for professional, online digital PR and reputation management solutions have come to the forefront in the wired world," says Joel Leyden. "Anyone can say anything about anybody in today's Google, Facebook and Twitter world. As such Leyden Digital PR is now investing private capital and seeking partnerships with other digital PR firms worldwide."

Joel Leyden, who co-created the Israel Defense Forces cyber unit and consults both Israeli and US governmental organizations on messaging and branding online, is creating professional, private cyber PR task force units to address threats to governments, commercial, non-profit organizations and individuals.

Joel Leyden's professional digital PR work has been featured in The New York Times, CNN, FOX News, The Washington Post, AP, Reuters, The Jerusalem Post, USA Today and TIME magazine.

Joel Leyden is reaching out to several digital PR firms in New York, Chicago, Los Angeles, London, Paris, Greece,

"It's a whole new world out there," says Joel Leyden. "Our weapons in protecting our clients used to be a press release and a fax machine. Today, we use professional branding and copywriting professionals who live and breath Facebook and Twitter. And if need be - a call to local law enforcement."

Joel Leyden concludes: "When you integrate extensive, professional knowledge of the Web, of how Google and social media work along with the telephone numbers of your local police and FBI, you create a potent team which protects against harassment, cyber stalking, spam, scams, abusive threats and commercial, physical and emotional injury."

Tuesday, July 16, 2013

From Joel Leyden: BREAKING: Netanyahu Comments on Intention to Add Conditions between EU and Israel

BREAKING: SPECIAL TO THE INA: PM Netanyahu Comments on Intention to Add Conditions on Contacts between the EU and Israel 

Jerusalem --- Prime Minister Benjamin Netanyahu, this afternoon (Tuesday, 16 July 2013), in his Jerusalem office, held consultations with Justice Minister Tzipi Livni, Economy Minister Naftali Bennett and Deputy Foreign Minister Ze
ev Elkin in wake of the intention to add conditions to contacts between the EU and the State of Israel in the future.

Prime Minister Netanyahu said: "I would expect those who truly want peace and stability in the region would discuss this issue after solving more urgent regional problems such as the civil war in Syria or Iran's race to achieve nuclear weapons."
As the Prime Minister of Israel, I will not allow the hundreds of thousands of Israelis who live in Judea and Samaria, on the Golan Heights and in Jerusalem, our united capital, to be harmed. We will not accept any outside dictate about our borders. This issue will be decided only in direct negotiations between the sides."

Monday, July 15, 2013

How to Find an Honest, Digital PR / SEO Company

How to Find an Honest, Digital PR / SEO Company

Expert Author Joel Leyden

One of the greatest challenges facing any international business today is being found on the Internet.

The Internet has changed the fundamental means for how we conduct international business. It provides instant, real time answers to many of our daily commercial and personal questions. But now that you have a Website, can your site be found when one performs a search on Google, Yahoo, Bing, Live.com or AOL for your company's product or service?
Chances are that when another domestic or international business seeks to find your products or services, they will not find you. Most Webmasters deal only with design and layout. They are graphic artists who have learned a little bit of HTML. They copy and paste written copy into a table and upload. They are not expected to be professionals in the art of international Internet marketing nor should they be.

The Internet is a big place. An expanding and creative digital universe which demands a variety of professionals in hardware, software, graphics, copy writing, international marketing, domain retailers, operations, finance, journalism, advertising and public relations. But where can we find that magician called an SEO or search engine optimization international marketing professional?

We find an avalanche of companies advertising themselves using Google AdWords as SEO international Internet marketing and Web promotion professionals. But sad to say, over 80 percent of these companies know very little about SEO Internet marketing and much about how to take your hard earned money.
In May of 2006 the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) announced that Internet advertising revenues reached a new record of $3.9 billion for the first quarter of 2006. The 2006 first quarter revenues represent a 38 percent increase over Q1 2005 at $2.8 billion and a 6 percent increase over Q4 2005 total at $3.6 billion.
Last year, AdWords alone generated $3.4 billion for Google.
With the Internet being the place to secure market share, many charlatans and wannabe international Internet marketing professionals are surfacing - thieves who know little more than how to cash your check and disappear quickly.

So how does one go about shopping for an honest and successful company which specializes in international marketing and public relations on the Internet?

You must ask several questions. Problem is, most companies seeking international SEO Internet marketing support do not know the questions to ask. Leyden Communications (Israel) provides below a list of questions for every company from Tel Aviv, London, Washington and New York, to Paris, Japan, India and China to ask the SEO or international Internet marketing company before they sign a contract.

First, if your target audience is New York, London, Manchester or Los Angeles, or any native English speaking market, be certain to hire a native from that country. One whose English is at mother tongue level and understands the marketing culture of your target market. If you do hire an Israeli, make certain that they have lived and worked in your target market locale for at least ten years.

Second, you want to know what experience and for how many years they have worked with international marketing, conventional distribution channels, sales, marcom, viral marketing, production of brochures, advertising and public relations?

Third, what professional experience do they have in copy writing, journalism and research?

Fourth, what practical experience do they have in programming?

And last but not least, how long have they been working on the Internet?

An international Internet marketing professional must wear many hats to succeed. The Internet SEO must be an experienced international marketing or PR person - one who understands how to penetrate and motivate a market outside of Israel without the Internet. They need to understand the basics of international marketing, branding, distribution and sales channels in order for them to integrate the digital world with the classic print, broadcast media and sales markets. The SEO must be an accomplished, creative and professional writer who can write for both the reader and the search engine.

This article is an example of how one writes for both the reader and the Google and Yahoo search engines. The English suffers a bit as the writer finds a fine balance between getting your attention and the eyes of the search engines. But what is more important? The search engine!
For if your customers in the UK, France, Germany, Brazil, Japan and South Korea do not find your Website, then having a Website with the best of conventional copy writing will find itself lost in cyberspace.

Can you find a Webmaster, Internet graphic design, Internet programmer, professional Internet marketing, international marketing guru and professional journalist and or copywriter all in one person?

Many in Israel will tell you yes. I say, you will be lucky to find a team with each one of these professionals in no more than perhaps three international Internet SEO marketing companies in Israel.

What then would be the real acid test for securing a professional SEO - search engine optimization Web promotion marketing company in Israel, New York, London, Paris or Beijing?
Simply perform a search on Google for "Israel Internet Marketing" or "Israel International Marketing."

If the Digital PR / SEO company you are talking to in Israel is not listed in the top ten, you must ask yourself one question: "How can they rank you, without the continued use of an expensive Google AdWords campaign, in a top ten position?"

Google AdWords are a very powerful advertising tool used by SEO international Internet marketing companies in Israel, but they are not a substitute for having your commercial Website stand on its own digital legs. AdWords are not a substitute for getting out optimized news stories on Google News and PR news releases in to the many corners of the Net. AdWords do not substitute for creating blogs, professional rooms and forums in Google and Yahoo and the creation of videos for YouTube.

Can a native born SEO in Israel find, let alone professionally write the English, French, Spanish or China copy and news you need for your Website and for international blogs and news releases?
Are they fluent in a variety of Israel export and import markets relating to hi tech, food, defense technology, agriculture, biotech, security, real estate, chemicals, metals, gaming, politics, crisis communications, education, plastics, music, shopping, telecommunications, sales, stocks, manpower, diamonds, Judaica, office products, food, beverages, tourism, games, textiles, dating, health, sports, news, videos, clothes, hotels, airlines and rental cars?

Allow the native Israel SEO to market your products and services to domestic markets and sales cultures that they know best - Tel Aviv, Ra'anana, Ashdod, Herzlia, Afula, Haifa, Jerusalem, Kiryat Shomona and Eilat.

Never look at office size as a measure of success. What you are paying for is knowledge and talent. Many SEO professionals and their complimentary staff of copy writers and programmers may work from a home office in Israel. Again, judge their international Internet marketing success by the ranking of their clients and their own personal search engine optimization ranking on Google and Yahoo.

Never pay a maintenance fee. International Internet marketing SEO professionals are not servicing a car or cleaning a house. What you do want to invest in is more Web pages created by their Webmaster and more news stories and or news releases created by their PR firm to be placed on Google News.

Never pay all that they ask for up front. Unless you know the company a good policy is paying half before the work begins and the balance once the work is completed. It takes about three weeks to begin seeing the results of SEO or search engine optimization. Although with some Israel SEO, you can see rankings improve within a matter of days by using Alexa.com. In using Alexa.com, it is a tool that you can use, one that cannot be played with by the SEO or SEM company.
Lastly, if the SEO international Internet marketing company promises you a first place ranking, you will then know that they are bogus. No SEO or SEM can promise you something for which only Google, Yahoo, Bing, MSN and AOL control. They can promise you a higher ranking and depending on the link density of your industry maybe even a top ten position.
Remember that the top ten search engine position that we are talking about would not be a paid Google AdWords sponsored link. It is your Web site, your Web pages standing on their own two feet that counts. Also having an optimized news story about your company's products and services in a top ten position would equal your Website being in a high SEO ranking. In fact, as long as the SEO news / public relations story is in a high position, it reinforces your credibility as it serves as third party endorsement. It is far more potent than your Website ranking, as long as the story has a link to your Website.
Your first stop in hiring an international Internet marketing company in Israel is a Google search.
Your second stop is to meet the SEO and SEM - search engine marketing team. If you don't see a native English speaking, experienced international marketing professional who understands terminology such as POP, embassy commercial attache department, Israel Export Institute, packaging, four color bleed and what an optimized SEO news headline on the Internet looks like - keep walking.
Joel Leyden was one of Israel's first Internet pioneers, having co-created Israel's first commercial Website - NetKing - in 1995, the first Internet based news organization in Israel - Israel News Agency, the first Website for an Israel Prime Minister, first site for the Israel Defense Forces and hundreds of commercial, non-profit and governmental organizations. Leyden has worked for over 25 years in journalism, international marketing, public relations and advertising from New York and Israel. Leyden was Israel's first SEO and today provides lectures on international Internet marketing.

Written in 2008, updated By Joel Leyden in 2013
Israel News Agency
Article Source: http://EzineArticles.com/?expert=Joel_Leyden

David Brotsky aka David Appletree aka JIDF - Romance With Guns, Violence and Hate For Israel

David Brotsky aka David Appletree aka JIDF - Romance With Guns, Violence and Hate For Israel

David Brotsky
David Brotsky

A year ago or so we exposed the identity of the founder of the Jewish Internet Defense Force (Wikipedia article).  David Brotsky, aged 37, lives in his parent's basement in Dallas, TX (and appears to have lots of ties to New York).  He says that he is a film production and location manager by day.  But from those we have spoken too confirm that he is actually a mental patient who has been arrested repeatly in both New York and Dallas. That he is under medication and spends all his days and nights on Facebook. At the present time he has been reported to the FBI for criminal harassment, fraud (the JIDF is not registered as a non-profit or with the IRS) and computer hacking.

david brotsky jidf tweets
Recent tweets by David Brotsky aka JIDF

By night, he’s David Appletree, a rabid gut-toting, hate mongering sociopath.

Lately, he’s gone ever farther over the top than normal, calling for the formation of Jewish militias in all of the world’s (!) major cities and imposing vigilante justice on his enemies whoever and wherever they may be.
Here are some of his more incendiary recent tweets (first, second, third):
A lot of these trolls are making me think it will soon be time to take JIDF to the next level: armedmilitias. #serious
@JIDF and when i say “organized,” i mean strong Jewish men and friends thereof who are armed and ready/able to fight. #vigilante#justice
…a small group of organized JIDF supporters in each major city in the world could make people think twice.
Here he links to a video clip of the target-practice scene from Taxi Driver, in which Robert DeNiro points an unloaded gun at the camera and fires in preparation for mounting a political assassination:
Some Jew haters need to be taught some lessons…. http://youtu.be/zKbgw2aK_eU #vigilante#justice#jews#torah#israel#tcot
Here he features a pistol with silencer with the caption: “Good day.”

Those of you who believe in the rule of law may ask why the FBI isn’t giving this guy a home visit.  Apparently, the G-men prefer cases in which the victim has lots of curves and is “very good friends” with important U.S. generals.  Clearly advocating the creation of an armed militia and displaying weapons which presumably would be used to exterminate whatever anti-Israel trash has gotten Brotsky lathered up, would appear to be either a federal crime outright or one in the making.

The question arises whether Brotsky is merely a certifiable lunatic looking for attention by whatever means he can find it; or whether he represents a clear and present danger to his opponents or American Jewish political discourse.  I’m writing this post because while it’s possible the former is the case, there’s too much of a possibility that the latter is true to ignore him.

One of Brotsky’s claims to fame (or infamy) is his “mastery” of the art of exploitation and manipulation of social media.  He of course maintains JIDF Facebook and Twitter accounts, but he also appears to have created multiple sockpuppet accounts designed to support and echo his own views. 

A review of some of his 6,000 Twitter followers indicates that a significant portion are either Twitter spam or possibly even secured through a Twitter grey market.  The fact that the JIDF website is ranked at 1.1-million in popularity indicates both that he doesn’t spend much time on it, and that he’s possibly vastly inflating his Twitter followers and Facebook Friends.  He’s also hacked into the social media accounts of legitimate users and engaged in acts of plagiarism.  In this interview (with the woman who later made this accusation), he makes a revealing admission:
David:  My only regret is trusting people.
This is one of the most untrustworthy people on the internet, who violates the trust and rules of social media giants like Twitter and Facebook.  Yet he sees himself as the victim of the bad acts of others.

Appletree’s Facebook (personal) page was removed because he was not using his real name, a violation of the company’s rules.  Now, he’s created a Fan page for David Appletree, who is a figment of Brotsky’s imagination and a victim of his self-regard.

The JIDF founder at one time (until they had a falling out) made common cause with other hasbara fraudsters. They each created hoax users and posted inflammatory anti-Israel comments in Facebook accounts and then pointed to those comments in attacking the groups to which they posted them.

Another mystery is how and why Twitter decided to “verify” Brotsky’s JIDF account.  Clearly the fact that he has a large number of followers played a role.  But verification is the ultimate seal of approval Twitter offers its most popular celebrity users.  By offering Brotsky this, it in effect also ratified the content of his account:
Verification is currently used to establish authenticity of identities on Twitter. The verified badge helps users discover high-quality sources of information and trust that a legitimate source is authoring the account’s Tweets.
Twitter proactively verifies accounts on an ongoing basis to make it easier for users to find who they’re looking for. We concentrate on highly sought users in music, acting, fashion, government, politics, religion, journalism, media, advertising, business, and other key interest areas. We verify business partners from time to time and individuals at high risk of impersonation.
I’ll let you be the judge of whether Brotsky is a “high-quality source of information and trust” or is mentally challenged taking up too much of our productive time.

He spends hours talking about "we" on the Facebook JIDF site when it is only he. By a rough estimate Brotsky has over 20 aliases on Facebook.

And anyone who can bash those who have served in the Israel Defense Forces, the Israel Border Police and the most respected Jewish and Israeli organizations such as the ADL, Nefesh b'Nefesh, the Jewish Agency, World Zionist Organization and the Jewish Federations of North America deserves whatever comes their way.