New York, NY --- 02/28/2014 --
"Google has developed new guidelines for becoming number one on a
search. Very few SEO, PR and online marketing professionals understand
the new algorithms, but we can help," says Joel Leyden, CEO of Leyden
Digital.
Joel Leyden,
a highly respected Internet marketing, digital PR pioneer who consults
governmental, commercial and non-profit entities states that there are
new solutions for effective SEO and PR on the Web.
"Once upon a time, only a few months ago, all you had to do was buy a
domain name with the right keywords in it, but that has all changed,"
says Leyden.
"The SEO and digital PR professional of 2014 needs to dedicate much more
time and creative energy to place high in a Google search. One needs to
hire an SEO, PR, marketing professional who has years of experience.
One who understands the Internet marketing game and has proven results
to illustrate."
"Yes, the Google search ranking game still begins with domain names with
highly relevant keywords, but those Websites needs to be fully
developed and placed on well established, respected Websites as Google
will only accept quality backlinks."
Joel Leyden states: "One of the best places for B2B and B2C to get
started is on Google News. The algorithms on Google News have not
changed as dramatically as what we have witnessed on Google Web. To
enter Google News one needs to be well versed in professional PR,
knowing which media to approach and having professional writing skills
to work with this powerful media turf."
"Having blogs and YouTube videos are important, having an effective
presence on social media - Facebook and Twitter is critical, but of even
greater consequence is finding an experienced and professional writer
who can dedicate much more time on the Web today than what was required
last year or ten years ago."
"SEO updates such as Google Penguin and Google Panda identify Websites
which are not compliant with the new rules and will impose stiff
penalties. If you don't understand the new Google SEO policies your
Website can and will drop from page one to page eight. If your
professional online marketing team understands these new requirements,
you will secure potent, positive positions in a Google search. If one
goes to the Yahoo or BING search engines, you may find search as it was a
year ago with even cleaner results."
Joel Leyden concludes: "SEO and digital PR are not the simple marketing
tools they used to be. Today if someone uploads an abusive Website or
message attacking you and your company - you can try to ban them on
Facebook or Twitter. But be prepared to retain an attorney to file
papers in court ordering the malicious content to be taken down. Having a
cyber attorney on your team and a budget allocated for legal fees has
now become a reality in addressing cyber bullying. And don't forget to
contact the FBI if you believe you are being hacked and or threatened.
The FBI is on the front line of cyber crime and they are doing a very,
effective job."
"The digital strategist of 2014 must integrate every asset of Internet
marketing, must know every tree in the digital forest, is prepared to
retain legal backup and has a large supply of coffee to produce an
abundance of quality content."
About Leyden Digital PR
Leyden Digital PR was established in 1994, producing some of the first Websites on the Net.
Joel Leyden, who has received several awards and lectures on social
media, has consulted governmental, commercial and non-profit
organizations providing branding, reputation management, SEO and crisis
communications from his offices in New York and Israel.
